Black Friday

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Black Friday Tag

24 Nov The Psychology of the Hype on Black Friday in the USA

Posted at 09:32h in The Brain and Mind

Today is Black Friday, ironically also the morning after Thanksgiving – a day dedicated to gratitude is followed by annual queues outside stores at 5 a.m., stampedes of competitive shoppers, and even consumers attacking other sales “rivals” to grab the best bargains! What causes the hype...